On The UP Magazine

Welcome you on board the UP Express

The Union Pearson Express, an air-rail link is first and foremost the solution to something incredibly practical to both residents and visitors alike: how to get from Toronto Pearson International Airport to downtown and back. With the train service up and running, we created the onboard seatback magazine On the UP, showcasing the best of the city and province through themed issues, engaging reporting and striking art direction. 

Client: Union Pearson Express
Year: Launch Edition 2015
Discipline: Design Concept, Publishing
Account Manager: Rachel Steed 
Creative Director: Maurus Fraser
Art Director: Sibylle Brodbeck
Copyright: Winkreative