Huberwein – Lebendig sein, bedeutet neue Wege gehen.

A new brand identity and a new name for a Swiss winery. The approach is to visually combine the wine-growing regions of Thurgau in eastern Switzerland and the famous wine region of Piemont in Italy. The brand conveys the idea of a fresh logo and visual identity worthy of a modern, premium product. The letter H has the quality of representing two wineries in one logo.

Client: Huberwein
Year: 2017
Discipline: Brand Identity
Creative Direction: Sibylle Brodbeck